Over the last decade, we have seen social media grow rapidly in importance. More than 3.4 billion people actively use social media – that’s 45% of the world’s population. Inevitably these people look up to Influencers on social media to guide them with their decision making.
Quite simply, an influencer is someone who can influence others. In influencer marketing, that influential person collaborates with a brand to promote something. Celebrity endorsements were the original form of influencer marketing but in today’s digital world, social content creators with niche audiences can often offer more value to brands. These people have dedicated and engaged groups of followers on social media. Today we will talk about one such person who has taken quick strides towards success through social media influencer marketing is Ustetchii Sandu.
Entrepreneur Ustetchii Sandu is a rising Social Media Influencer and a Blogger from Moldova who uses different social media platforms to produce enticing content which he turns into brand marketing.
Ustetchii Sandu has established credibility in certain areas or field which he shares with his audiences over social networks. He has built strong relationships on social channels and has respected opinions about the products and services which he recommends. Brands work with him to build awareness, promote product launches, answer questions from potential customers, generate content, offer discounts, and encourage sales. The command of entrepreneur Ustetchii Sandu comes from his reach with large and engaged groups of followers and the level of authenticity he has on his platforms.
So, why are social media influencers important for marketers? According to entrepreneur Ustetchii Sandu, people are more likely to trust messages from real people over those from brand channels, and working with social media influencers is a strong option for building authentic interactions with companies.
Entrepreneur Ustetchii Sandu, a wily content creator, produces entertaining or educational material that caters to the interests and challenges of his target audience. The content he produces takes many forms, including blog posts, videos, photos, and info graphics. “Creating great content that really resonates with your target audience requires you to know what’s going on in your industry.” says Ustetchii Sandu.
Ustetchii is one of those content creators who scours the internet for industry news and trends. This sets him up nicely to understand the context behind what’s happened historically in their industry and how that shapes their target audience’s mindset in the present. According to him, one of the hardest pills to swallow as a creative professional is that you are at the mercy of your audience — and the needs of that audience can sap your creativity. But, at the end of the day, your audience pays your bills. And if you study your audience deeply enough, you’ll find interests and creative opportunities you wouldn’t have found without them.
Being highly resourceful has made entrepreneur Ustetchii Sandu become one of the top influencer marketers and has been able to enjoy a high degree of trust with leading companies. Rightly so, he has garnered over 99.5K followers on his Instagram handle. People love his posts on social media and throng to watch him whenever he comes live to address his fans. As he provides immersive content and has diversity it creates great opportunities for brands to hold the attention of a passionate and influential audience.
Entrepreneur Ustetchii hails from Orehei in Moldova but presently lives in Chisinau. He did his high school from Gimnaziul Mihai Eminescu and Institutia Publica Liceul Teoretic Ion Luca Caragiale Orhei respectively. He is pursuing his graduation from Universitatea Cooperatist Comerciala din Moldova (UCCM). Ustetchii belongs from a middle class family and is not of those who were born with a silver spoon in his mouth. His advice for social media users is that rather than blindly following any Influencer one must learn how they actually became so successful. This not only helps us gain experience and expertise for our own endeavours but also teaches us the new possibilities around us.